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To: gentoo-nfp@g.o
From: Rich Freeman <rich0@g.o>
Subject: Re: Logo and Trademark Licensing
Date: Tue, 20 Dec 2011 11:18:54 -0500
On Tue, Dec 20, 2011 at 12:59 AM, Dale <rdalek1967@...> wrote:
> My question is this, when someone does what I described above on a social
> site, how is Gentoo going to make sure people know which is the TRUE Gentoo
> profile/page and which is done by someone else just using Gentoo's logo?

So, the current policy already states:
you clearly state that the content, project, site, product or any
other type of item with which the "g" logo or Gentoo artwork is
associated is not part of the Gentoo project and is not directed or
managed by Gentoo Foundation, Inc.

So, any non-official site using the logo would have to explicitly
state that they are non-official or they are in violation of
trademark.

The situation with Google+ was that initially there was a concern that
like domains you could only have one site with a given name, so there
was a mad rush to register Gentoo to ensure that somebody who cared
about the distro controlled it.  Then over the next day or so we
figured out which one was most popular and made that one the official
one.  The other pages should be gone now - if any still use the logo
point them out if they aren't in compliance with the logo rules and we
can work it out with them.

Clearly any future logo policy will need to continue to have a similar
statement in it.  Some distros go a step futher and require explicit
permission before allowing anybody to put their trademark in a domain.
 So, if you created "ubuntu-fans-of-the-uk.com" you'd need Canonical's
permission in advance, from their perspective (though fair use could
very well protect you).

Being that Gentoo is a community distro I think we're fine with the
current wording - use the logo to draw attention to Gentoo (if you're
non-commercial), but make it clear that you aren't speaking for Gentoo
when you do it.  If in doubt, ask for permission.

I think we could take the approach some distros have taken and give
examples of uses that are and are not acceptable to Gentoo.  The
wording would of course say that they are illustrative and not
exhaustive but it could reduce confusion.

Rich


References:
Logo and Trademark Licensing
-- Matthew Summers
Re: Logo and Trademark Licensing
-- Dale
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Updated Jun 27, 2012

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