| 1 |
Hi all |
| 2 |
|
| 3 |
In preparation of the trademark / logo ownership transition I've drafted a |
| 4 |
proposal on the use of the Gentoo name and logo outside Gentoo. I hope that |
| 5 |
this proposal is in line with everybody's feelings. |
| 6 |
|
| 7 |
""" |
| 8 |
Disclaimer: This is a rough draft. It is a default setting that allows most |
| 9 |
users to understand what can and cannot be tolerated. Exceptions |
| 10 |
can be made on a case-by-case basis. Guidelines for exceptions |
| 11 |
can be proposed. |
| 12 |
|
| 13 |
The name "Gentoo" is not allowed within domain names. |
| 14 |
|
| 15 |
The name "Gentoo" is not allowed within project/product names if they are |
| 16 |
not official Gentoo projects/products. |
| 17 |
|
| 18 |
Disclaimer: This cannot be enforced when the subject of the project/product |
| 19 |
is no operating system or is not referring to the Gentoo project. |
| 20 |
|
| 21 |
The Gentoo logo can be used when: |
| 22 |
- it is accompanying Gentoo-related content while the logo itself is not |
| 23 |
part of the main layout of the medium itself |
| 24 |
- it is not the primary (largest) logo on the same side of the medium. A |
| 25 |
possible guideline is 1/3rd of the size of the largest image |
| 26 |
- it is displayed on non-commercial promotional material about the |
| 27 |
Gentoo project which contains unmodified content from the Gentoo project |
| 28 |
|
| 29 |
An exception can be made on a case-by-case basis for commercial purposes. |
| 30 |
""" |
| 31 |
|
| 32 |
I'll take some examples: |
| 33 |
|
| 34 |
- The documentation website http://www.gentoo-wiki.com is using "Gentoo" in |
| 35 |
it's domain name and the website is clearly about (or referring to) |
| 36 |
Gentoo. It is therefore violating this draft but they can come to an |
| 37 |
agreement with the Gentoo Foundation easily (for instance _clearly_ |
| 38 |
mentioning that the project is no official one) |
| 39 |
- LiveCDs that are given away for promotional use can contain the Gentoo |
| 40 |
name and logo as long as they are plain copies/burns of official LiveCDs |
| 41 |
- T-Shirts with the Gentoo logo on it as a main logo cannot be sold (but |
| 42 |
they can be given away at no costs), yet t-shirts that have a larger |
| 43 |
logo on the same side of the t-shirt can be sold |
| 44 |
- Websites that give news about Gentoo, or a WiKi explaining Gentoo, can |
| 45 |
freely use our logo when it accompanies the Gentoo content |
| 46 |
|
| 47 |
I believe such settings allow for the best containment of Gentoo's name and |
| 48 |
logo usage without loosing the invaluable PR that can be achieved when the |
| 49 |
name and logo is frequently used. |
| 50 |
|
| 51 |
Thoughts? |
| 52 |
|
| 53 |
-- |
| 54 |
^__^ And Larry saw that it was Good. |
| 55 |
(oo) Sven Vermeulen |
| 56 |
(__) http://www.gentoo.org Documentation & PR |
Archives